About us

Because every great home starts with the right essentials. We sell the appliances a house actually runs on — described accurately, priced honestly, and delivered from London.

The gap we exist to fill

There are two appliance shops in most people's lives and very little in between.

One is the marketplace listing. A "bean-to-cup" machine for £89, four photographs, a specification that contradicts itself between the title and the bullet points, and a brand name invented the week before. Sometimes it is fine. Sometimes the boiler fails in a month, and there is nobody to email, because the seller has already relisted under a different name.

The other is the showroom. The same class of machine, properly described, with somebody to talk to — and a price that assumes you are also paying for the floor space, the delivery van and the extended warranty they will try to sell you at the till.

We sit in the middle, and we are honest about what that means. These are mainstream household appliances from established manufacturing, bought in and sold on. We are a retailer, not a maker. What we add is the part the marketplace listing leaves out: a specification you can trust, dimensions in the units you measure in, an address, and somebody who answers.

What we will not do

Four things, because each one is a specific thing the shops above us and below us do, and each one is easy to check.

1. We will not print a price we never charged. There is not a single struck-through "was" price anywhere on this site. A permanent 70%-off catalogue is not a discount, it is a design choice, and it is one of the clearest signals that a shop is not being straight with you. If we ever run a genuine markdown, the higher figure will be a price we actually charged.
2. We will not sell somebody else's brand as ours. Where a product works with another manufacturer's system — a coffee machine that takes a particular capsule, an accessory that fits a particular mixer — we say so, because that is useful and true. What we will not do is leave a manufacturer's product-line name on a listing and let you assume the rest. Every one of those was taken out of our titles and our specifications before this shop opened.
3. We will not invent a guarantee. Appliances come with the manufacturer's own warranty and its length varies by machine. We could print "3-year guarantee" across all 40 listings and almost nobody would check. We would rather tell you what actually covers the machine, and remind you that your rights under the Consumer Rights Act 2015 run for up to 6 years and outlast most warranties anyway.
4. We will not use a countdown clock. No timers, no "only two left", no "17 people are viewing this". Our stock levels are what they are, and pretending otherwise to hurry you is the oldest trick on the internet.

What we actually sell

Forty appliances across four ranges — refrigeration, cooking, dishwashing and coffee. Larder fridges and fridge freezers; electric cookers, dual-fuel range cookers and double ovens; full-size, slimline and countertop dishwashers; bean-to-cup, pump espresso, pod and filter machines.

It is deliberately not endless. Every listing carries a full specification pulled from the manufacturer's own data, converted into centimetres and kilograms, with the questions people actually ask answered underneath it. Where we could not verify something, it is not on the page.

Measurements, in the units you measure in

A surprising amount of appliance copy in this country is still written for a US catalogue: dimensions in inches, weights in pounds, temperature ranges in Fahrenheit. That is useless when you are working out whether a dishwasher fits a 60cm gap.

Every specification on this site is in metric. Where the manufacturer published both, we kept theirs.

Delivery

Orders in before 2:00 pm UK time go out the same working day. Free UK delivery on every order, tracked either way, and the tracking number is emailed the moment the label prints. Large appliances go on a two-person service to a booked slot rather than being left at the door.

Full detail is on the delivery page, and returns are on the returns page — including your statutory right to cancel, which we set out in full rather than hoping you do not ask.

Where we are

Prime Appliances, 20-26 Aberdeen Park, London N5 2BJ, Royaume-Uni. A working unit, not a showroom. Email support@Lunwick.shop and you will hear back within one working day, usually within an hour during 9:00 am – 5:00 pm.